Kris Poorbaugh makes complex products make sense. He builds brands, systems, and experiences that connect and convert.

Featured Projects

AmpUp Helping businesses go electric and never look

back.

Reali Building the best path from first home to forever

home.

Ten-X Redefining how commercial real estate deals get

done.

Project Archive

VMware Putting people before platforms to drive

productivity.

Dolby Turning sound into something you can

feel.

Nokia Transforming telecom roots into tech

relevance.

Mila Bringing new energy to a storied Chicago

block.

All The Projects

Creative Notes

Creative ChemistryChoosing the right partner for your next

big thing

Design for All How inclusive design benefits brands and

audiences

Once Upon A Brand Crafting stories that move

people.

The Brand Briefcase What every client stakeholder should carry into

a rebrand.

All The Notes

About

I help brands find their voice, their style, and their audience.

From startup launches to enterprise rebrands, I've built the narratives, systems, and experiences that carry a brand — from first impression to loyal customer.

Learn More

Kris Poorbaugh makes complex products make sense. He builds brands, systems, and experiences that connect and convert.

Featured Projects

Project Archive

Creative Notes

About

Services