Kris Poorbaugh makes complex products make sense. He builds brands, systems, and experiences that connect and convert.

Project Archive

Creative Notes

About

I partner with teams to shape ideas, build alignment, and bring work to life.
I’ve led projects spanning brand strategy, UX design, and visual identity, guiding teams through everything from startup launches to enterprise rebrands. I’ve collaborated with tech innovators, global institutions, and everything in between.
My strength is seeing the big picture, then turning it into real work people can see, click, read, and remember. Brand guides that get used. Taglines that stick. Websites that convert. I help teams turn rough drafts and big ambitions into work that works.
KP&CO is my personal brand. The creative here reflects internal roles as well as consulting work spanning brand strategy, content, and digital experiences.
If you’re building something that deserves to be understood, let’s make it unforgettable.