Kris Poorbaugh is a creative problem solver. He uses design to build more meaningful connections between organizations and the people they serve.

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About

I help organizations communicate with clarity, consistency, and heart. Whether the challenge is user experience, brand voice, or strategic alignment, I create design systems that bring structure to complexity and make space for connection.
I’ve led projects spanning brand strategy, UX design, and visual identity, guiding teams through everything from startup launches to enterprise rebrands. I’ve collaborated with tech innovators, global institutions, and everything in between.
My strength is seeing the big picture, then shaping it into real things people can see, click, read, and remember. Brand guides that get used, taglines that stick, and websites that covert. I help teams turn rough drafts and big ambitions into work that works.
If you’re building something that deserves to be understood, let’s make it unforgettable.